Market Research and Product Development

Fineline uses market driven approach to provide market led solutions. We have strong capacity in conducting research with emphasis on use of Qualitative techniques in market research. Fineline Managing Consultant (Mr. Kamau Kabbucho) is an accredited service provider with MicroSave in Market Research for Microfinance Institutions. 

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Fineline has also been contracted several times to conduct Market Research assignments, institutional credit and needs assessments, whose focuses have been to provide insight into the design of sustainable savings and credit products and guide capacity building initiatives.